Problem
Reopenings slide into discounts. What Seiran needed back was the name people use for the place.
SEIRAN
A mountain hotel reopening: brand, film, booking page, and one night invited only for the neighbors.
06Approach
Online, only the sound of the mountain wind and the dates you can book. The night has no stage; people who have stayed come back first. Media buys the return, not the room types.
What remains
Brand, booking, and the night use one sentence. The event is not an attachment to the site, and the site is not a poster for the event.